WHERE EXPERIENCE AND PRODUCT MEET

An event is always a mise-en-scène. A showcase where personal relationships can shine and brand messages find a beautiful loudspeaker. Through accurate decoration (a word with undeservedly superficial connotations) we at SOMOS Experiences know that we are capable of turning events into experiences to remember.

If the event has become one of the most used tools in brand communication strategies, the showroom would be one of the most used in marketing strategies. With this fixation on creating spaces that convey emotions, we are trying to redefine the concept of the showroom to escape from its traditional conception as a showcase for a brand's products.

An inspiration that comes from the museum industry, which for years has been exploring how to show its collections in the most innovative, pedagogical and impressive way without losing any of its rigorousness.

Reinventing the Showroom 

Immersive experiences such as those of Ideal Barcelona or the Digital Impact exhibition show the way for us to rethink the showroom beyond a product exhibition. Such as the one we have just carried out for air conditioning solutions at AireXperience by Daikin, in which interaction and valuable information are the main pillars of the project.

A journey through the brand's products where technology challenges the visitor to interact and thus discover all its features in the most comprehensive and attractive way.

In this Experience Center, a mural mapping activated with proximity sensors has been developed, together with a touch table to discover the consumption of air conditioning devices, which depends from the dimensions of the rooms in a home. There is also a digital twin of the space in the metaverse on the Spatial platform to relive it virtually.

In short, our new passion is constantly innovating to create spaces that tell stories through new technologies.

Jordi Planas - Innovation Director at SOMOS Experiences