We’re committed to regeneration: beyond sustainability, towards real transformation

We opened our doors once again to the media at our Madrid office, with the aim of thanking them for their role in shedding light on the evolution of our sector. It was also a space for sharing and exchanging ideas about the industry's progress beyond mere figures and financial balance sheets. This time, the conversation revolved around sustainability—not as a trend, but as a way of being, thinking, and doing.

Certifications that are not the end, but the beginning
We are proud to be one of only two experiential marketing agencies in Spain to obtain B Corp certification, reinforcing our commitment to a more responsible business model. Added to this are our recent ISO 9001 (quality) and ISO 14001 (environmental management) certifications, which strengthen operational excellence through a sustainable lens.
These achievements support a journey that goes beyond processes—it's transforming our culture and long-term vision as an agency.

At the breakfast meeting, led by Paula Gómez-Roldán, Communication Director; Francisco González, Sustainability Director; and Carlos García, Production & Logistics Director, we shared several initiatives we've been developing in recent years. All of them pointed to a central idea: at SOMOS Experiences, sustainability is not a layer we add on top—it's the nervous system that connects every area of our work.

Purpose in action
As an agency, we’ve redefined how we approach our projects. “Sustainability is no longer something we simply consider. It's something that drives us, challenges us, and connects us—with our teams, our clients, and our environment. Briefings today aren’t just about disruption, digital transformation or technology. They’re about impact. About purpose. And that changes everything: how we think, who we collaborate with, and what kind of agency we want to be,” explained Paula Gómez-Roldán Hernández.

That commitment has had a direct influence on strategic decisions, from seeking ethically aligned collaborators—being part of the B Corp community makes it easier to access them—to designing projects with a conscious, accessible and lasting perspective.But it’s also had a major impact on something equally vital: how we attract and care for talent. “Today, talent isn’t just looking for a ‘place’ to work. It’s looking for a culture worth staying for.”

That conviction is something we live internally too. As a team, we've embraced the idea that it's no longer enough to simply produce, offset, and move on. It’s about designing with resource efficiency in mind, thinking about the second life of materials, the energy consumption of spaces, real accessibility, and waste management as part of the overall project design,” added Francisco González.

One clear example of this approach was our annual convention, SOMOS+, held earlier this year. We implemented a comprehensive plan to reuse materials, offset our carbon footprint in our very own forest—a natural area in northeast Madrid—and, as the cherry on top, organised a team-building activity with real social impact: collaborating with the Aspasim Foundation to improve their facilities.

A vision that reaches our entire ecosystem
This process of transformation has also reached our Production & Logistics department. Thanks to a digitised inventory system, our team can access existing materials from our group’s new warehouse, allowing us to design reusable solutions and avoid unnecessary purchases. This mindset goes beyond our own resources: clients like Telefónica or Moeve trust us to store and preserve their event assets, reusing them year after year—proof that sustainable thinking is permeating the entire ecosystem.

We’ve also redesigned routes, renewed our vehicle fleet, and strengthened partnerships with suppliers who share our values.
“The most important thing is understanding that every action has an effect across different areas and at different times,” pointed out Carlos García, referring to sustainability’s ripple effect across the whole production chain.

Another key initiative has been the development of an internal AI-powered chatbot, allowing any team member to learn about sustainability. Powered by key data, internal policies and content from the B Corp world, this tool is a perfect match between technology and company culture. This occasion also served to announce a change of headquarters in Madrid—a decision that reflects, among other things, our vision of prioritising energy efficiency.

The event concluded with a special gift for all attendees: a notebook crafted from reused carpets and banners from previous SOMOS Experiences events.
A product with both history and purpose, created in collaboration with the Alas Foundation, embodying our commitment to circularity, inclusion and creative sustainability. While challenges persist, so does positive demand. Because culture is shifting, and with it, the way experiences are built. And that shift—when pursued with consistency—becomes legacy.