WELCOME TO THE NEW ERA

Hand in hand with Pan Creative Studio, we accompanied El Corte Inglés in the presentation of “NEW”, the new campaign of El Corte Inglés, which welcomes the Z generation.

After several months of pre-production and coordination with different departments of the brand, collaborating brands and sponsors, in just 12 dizzying hours we transformed the main hall of the Callao Citylights Cinemas, building and decorating a 100 m2 living apartment consisting of five rooms, and a separate space dedicated to the “Gourmet Club”

The outdoor photocall, installed in the iconic Plaza del Callao, and in front of the brand's emblematic building, recreated a photo studio and hosted the campaign's protagonists and current icons of the most viral generation. The guests were entertained by DJs from Bresh and broadcast live, involving passers-by as well as the different media present.

Inside, the artists Ana Mena, Lucas Loren and DJ BJones, raised the musical level of the night to the more than 500 guests who gathered to welcome this new bet of El Corte Inglés that united fashion, beauty, technology and food.

From SOMOS Experiences we were in charge of the creative idea, design and development, production, organization and coordination of the different brands and sponsors, and it came to life thanks to a hundred professionals composed of cabinet makers, upholsterers, audiovisual and branded content producers, protocol and security personnel, bartenders and catering team.