“We will have more fluid, intuitive experiences.”-Jordi Planas

SOMOS Experiences, through our Innovation Director, Jordi Planas, participated in the Eventoplus podcast to explore the transformative impact of artificial intelligence (AI) in the event industry. In this podcast about current topics, interviews, trends, and curiosities in our sector, Planas went deeper into how this technology has become an essential ally for professionals. It has opened up a wide range of possibilities for streamlining processes, personalizing experiences, and creating memorable events.

During the conversation, Jordi highlighted how AI streamlines repetitive and tedious tasks, freeing up time for event organizers to focus on the strategic, creative aspects of their jobs. In this way, AI also makes it possible to personalize attendee experiences at an unprecedented level, adapting to their individual needs and interests.

One fundamental aspect of AI, which was also discussed the podcast, was its ability to improve accessibility at events. By eliminating barriers to downloading information, language translation, and signage, just to name a few examples, you can ensure that all attendees, regardless of their needs, can fully enjoy the event.

Creativity, the most important value 

Planas also discussed the topic of AI modifying roles and tasks within the industry long-term. While AI will automate certain tasks, it will not replace the human factor. On the contrary, it will strengthen the abilities and creativity of professionals in the sector, placing value on the creative director’s role. This is crucial for differentiation because, although AI can equalize, it can also homogenize.

SOMOS Experiences’ participation on this podcast along with other professionals in the sector gave us a valuable perspective on the future of events and allowed us to share our point of view on innovation.