The importance of the human factor in event and communication agencies

In events and communication agencies, the key to success is not only in the execution of projects, but in a fundamental element that drives constant evolution and differentiation: the human factor. In recent years, companies have recognised the importance of putting people at the heart of their strategy and agencies that recognise and nurture their staff are better positioned. 

As a company, it is crucial to consider certain aspects of structure, organisation and talent management, which are essential to build a solid foundation for subsequent business success.

Talent diversity: the formula for success

In the active search for talent, a passion for events and communication is valued, along with attributes such as creativity, versatility, and teamwork skills. The important thing is that you have this basic "formula", because with these characteristics it is very difficult for you not to succeed in this sector. In this sense, at SOMOS we have diverse profiles that complement each other, creating multidisciplinary teams that enrich projects with a variety of perspectives. 

On the other hand, as far as the organisational structure is concerned, it is considered fundamental to keep it as horizontal as possible. Always being close to the customer is an essential principle. To this end, the idea is that the structure of the teams should be as horizontal as possible in order to always be close to the customer, to be aware of needs and concerns without losing information and attention to the customer. The aim is to maintain direct and efficient communication, avoiding the loss of information and ensuring close contact. 

Prioritising employee well-being

Flexibility with employees is another key to success in agencies. We have a responsibility to help employees feel comfortable with their working hours and with the flexibility that new tools give us, but without neglecting that performance and making sure customer service remains the same as before or even better. At SOMOS, we maintain various initiatives that seek to preserve the wellbeing of our employees, including the possibility of working remotely two days a week, adapting to the needs and possibilities of each project.

On the other hand, team wellbeing has become a central pillar in the strategies of event and communication agencies. Wellbeing initiatives, encompassing physical and psychological care, reinforce team commitment and productivity. The recognition of a healthy and balanced team is essential to foster creativity and maintain a positive outlook, key elements in the competitive world of event and communication agencies.

Investing in training

Finally, in terms of training and professional development, it is very important to invest in the growth and preparation of employees. Although the events sector until now was mostly made up of people who learned through experience, through "trial and error", it has become significantly more professionalised, and the profiles have become more prepared.

All of us who belong to this sector, both the old school and the newcomers, are people who have a great capacity to "make a living" with a mixture of creativity and leadership. In the past, no one studied with the idea of becoming an event manager. That has now changed. 

Alfonso Martínez, Managing Director of SOMOS Experiences