Repsol
STRATEGY, ARCHITECTURE, AND BRAND AUDIT
Técnicas Reunidas
Técnicas Reunidas, a global company specialising in engineering and construction in the energy sector, was looking for a positioning and value proposition for the creation of a new line of business in energy transition, a concept to which the brand is very committed.
To achieve this, the SOMOS Communication team got to work to respond to the objectives that the brand was looking to achieve.
Firstly, we carried out a brand audit to understand the company's situation and review its positioning, with a view to improving it in its new line of business. On the other hand, in order to create an attractive value proposition for the company, we carried out a brand strategy and architecture, defined a tone of voice in line with it and developed different claims related to Técnicas Reunidas' new line of business.
All this work carried out by the SOMOS Comunicación team achieved very good results. Técnicas Reunidas won projects worth up to 4,800 million euros, including projects related to the production of clean fuels, the production of gas infrastructures and activities linked to the energy transition.
