Repsol
BRAND STRATEGY
Soto de Viñuelas
Soto de Viñuelas, a unique venue for weddings and events located 20 minutes from Madrid, was looking to provide a commercial order to its different event spaces, in its change of direction headed by Life Gourmet.
To achieve this, the SOMOS Communication team proposed a brand strategy that consisted of reflecting the philosophy of the current and future Soto de Viñuelas, managing to transmit all the values associated with the space, in order to offer an effective response that will help the brand to achieve its objective.
First of all, we carried out a brand audit to understand the brand in more depth, observe its positioning, analyse its identity and see where we could improve it.
Subsequently, we developed a brand strategy accompanied by a brand architecture in which we redefined some aspects of the brand's corporate identity.
We established a tone of voice in line with the identity we had redesigned, and finally, we established a guardianship of the visual development.
