Repsol
SAVIA FOUNDATION
Fundación Savia
The Savia Foundation, a national non-profit organisation, aimed at revitalising rural areas and fighting against age discrimination in society. To tackle this challenge, they entrusted SOMOS Comunicación to develop a comprehensive plan that could generate a lasting impact.
Our proposal was to develop a project to improve the employment situation of the over 50s and raise awareness of ageism in society. We placed value on rural areas as the basis of the project and worked on the creation of strategies that promote the development of these geographical areas, while raising awareness of the importance of supporting them.
We designed a specific PR strategy and developed specific campaigns and training to communicate this project and improve the employment situation of people over 50
IWe implemented a PR strategy that included finding novel communication angles in the generalist and lifestyle fields. We developed a tailor-made communication strategy based on the creation of content in various formats and channels, optimisation of online presence through SEO strategies and Ad Grants, as well as the organisation of events addressing the issue.
In terms of the campaigns developed, we organised communication events adapted to the needs of the project, whether they were face-to-face, hybrid or fully digital. We worked on the development of concepts, storytelling and creative ideas to ensure that each campaign had a significant impact.
To further strengthen the project, we conducted webinars and trainings both online and face-to-face, providing key tools and insights on how to approach ageism effectively.
