SAINT - GOBAIN

Saint-Gobain, renowned for designing, manufacturing and distributing materials and services across the construction, industrial and automotive sectors, is home to prominent brands like Climalit, Isover, Weber, Placo and Ecophon. However, despite these brands being well-recognised, many are unaware that they are part of Saint-Gobain. Therefore, the primary objective was to raise awareness and recognition that these brands are part of Saint-Gobain Solutions.

To achieve this goal, a comprehensive multichannel communication campaign was developed, with a strategy of media outlets to ensure efficient coverage.

Under the slogan ‘ReImagine’ and through various copy messages, the aim is to communicate the benefits of each brand in sustainable, durable and efficient construction.

The media strategy targeted national print outlets, regional editorial groups and radio advertising – including both short ads and mentions – on the leading national general and sports stations.  

To strengthen the campaign and increase its reach and exposure, we launched an OOH campaign, featuring billboards across Spain, as well as poster boards in over 40 shopping centres throughout the country.

Finally, we executed a digital campaign across various digital media, using different formats such as display ads, pre-rolls, banners, Brand Day and Brand Week, all linked to landing pages designed to track campaign metrics and ROI.

With this partnership, we add a new client to our portfolio, showcasing our ability to execute communication and advertising campaigns of various types and offering a wide range of services to our clients.