Q8 DAKAR PRESENTATION

Audi set a real milestone in the automotive industry when it inaugurated a pop-up store at 2,500 metres high to exhibit its first model of just 99 of the Q8 e-tron edition Dakar, an unprecedented feat. And once more, they trusted our team to develop an event that took sportsmanship to new heights.

To achieve this, we transformed the iconic viewpoint at Baqueira Beret into the first Audi pop-up at such lofty heights, allowing visitors at the station and brand customers to take in this limited edition up close and personal, creating an atmosphere that mimicked that of a real dealership.

And how did we do it? Without the need for helicopters nor snow machines, with a great deal of experience, a great set-up and the help of Baqueira Beret, the car managed to roll up to the top.

Thanks to an attractive and inspiring set-up aligned with the style of Audi, and with the help of driving specialists, we got to know the specifications and secrets of the Q8 e-tron edition Dakar, with its greater range and improved characteristics capable of taking us further than ever before, at 2500m high.

What is more, we installed a snow park with structures where attendees got a chance to put the new Q8 e-tron by Audi to the test, guided by technical driving specialists. The skiers on the slopes enjoyed spectacular views and a one-of-a-kind driving experience during a successful weekend, with almost 30,000 skiers passing by the station. Over 120 brave participants took part in the Test Drive, pushing the limits of the new features of the Q8 e-tron by Audi.

Skiers on the slopes enjoyed spectacular views and a unique driving experience during a successful weekend, with nearly 30,000 skiers passing through the resort. More than 120 brave souls took part in the Test Drive, challenging the limits of the new Audi Q8 e-tron performance.