LaLiga
PRADA
Prada
We conceived, developed and built, hand in hand with Prada Beauty, the first presentation event in Spain, to press and influencers, of its new treatment and makeup collection “Rethinking Beauty”.
For this, SOMOS designed a parcour that glorified the new products of Prada's beauty line: foundations, four skin care formulas, lipsticks and eye shadows. With the aim of raising awareness of the products and their application, we sought to focus the event's agenda on workshops on skin care and makeup treatment and the exhibition and testing of the products.
We transformed the two floors of Espacio Madrazo into a luxury cosmetics stage. The guest experience began with a welcome presentation on the global concept of Prada Beauty; followed by a workshop focused on skin care and treatment.
On the lower floor, with makeup as the protagonist, we organized, with the help of a team of professionals of the brand, a makeup workshop with a selection of lipsticks and eye shadows of the brand.
Guests enjoyed an enriching day where they immersed themselves and explored, first-hand, the new era of Prada Beauty.
