COMMUNICATION PLAN
PAM - Saint Gobain
Saint-Gobain Pam España, the leading B2B company in the manufacture of ductile cast iron piping, set itself the objective of establishing a solid presence on social networks and in the media.
To achieve this, SOMOS Communication decided to implement a communication strategy focused on highlighting the company's progress in sustainability and its commitment to the environment.
We developed a detailed annual communication plan, in which we set out a strategy to follow in order to achieve the established objectives and we set to work on the Social Media strategy, Paid Media and the development of different communication campaigns for the company.
Firstly, we implemented a brand imaginary, which reflected the essence of Saint-Gobain PAM Spain. From then until now, we have been in charge of the management of social media and the generation of content in different formats, the launch of paid campaigns on Instagram and LinkedIn and the development of reports and analytics to evaluate the performance of the actions implemented.
On the other hand, our functions include the development of communication campaigns, in which we take care of the generation of differential content of notoriety, the graphic proposal, web development, the implementation of outreach campaigns and the script, recording and editing of street surveys.
The collaboration between Saint-Gobain Pam España and SOMOS Experiences has generated very positive results. Among them, a significant increase in interaction on LinkedIn by 34.67%, a 40% increase in recommendations on this social network, a notable growth in followers on Instagram and a 40.67% increase in interaction on this social network.