ORBIT

wanted to hold a launch event for its new product line and push it to younger generations.

SOMOS Experiences organized a unique convention in the morning to introduce them to the exciting world of the new Orbit and to share the company's plans for the future. Once the convention was over, we organized a lunch where Orbit's key customers gathered and were welcomed with a Welcome Kit.

On the other hand, we made a change to the 360º brand, introducing new vibrant colors and a modern logo that reflected the energy and vitality that Orbit wanted to convey.

We branded the space with the brand's new colors and intentionally focused on generation Z, understanding that they are the future and with the aim of gaining loyalty from them as end customers.

The event had a very positive impact, exceeding attendance forecasts, with a total of 170 people.