MARKETING STRATEGY

Tegoder Cosmetics realised the importance of adapting to a post-pandemic environment, where digital presence and connectivity are essential. For this reason, the company set out to digitise, categorise, renew and expand its cosmetics brand.

Based on these objectives, SOMOS Comunicación's proposal was to implement a rebranding and Social Media strategy to transform its online presence and refresh the brand.

In terms of the rebranding strategy, we conducted a brand audit in which we carried out a corporate analysis, identifying areas for improvement and opportunities for growth. We defined a brand strategy and categorised and structured their products to facilitate online shopping through a product architecture action. We also updated the brand identity, established a coherent tone of voice and finally we created a detailed brand manual to ensure consistency in all communications.

On the other hand, in reference to the Social Media strategy, we implemented the brand imagery, ensuring that each publication reflected the essence of Tegoder Cosmetics; we carried out community management; we developed advertising campaigns on Instagram and LinkedIn; we were in charge of generating content in different formats, and we implemented monitoring and analysis tools to evaluate the performance of the social media strategies.

This digital transformation project led by SOMOS Comunicación allowed Tegoder Cosmetics to successfully evolve in a digital environment, transforming its brand and taking it to the next level.