MALAGA AIREXPERIENCE COMMUNICATION

After the successful opening of AireXperience in Barcelona, Daikin wanted to launch a new edition in another of our country’s most prestigious cities –Malaga. To do so, they relied on our expertise to both curate the entire event and carry out the communication strategy. This was achieved via a collaboration between our Barcelona and Madrid SOMOS Experiences teams, which extended this unique experience to a wider audience.

AireXperience is an innovative interactive showroom that immerses visitors in the future of sustainable air conditioning solutions at Daikin in an easy-to-understand and appealing way. The experience demonstrates the significant transformation that this sector is undergoing, driven by the global shift towards sustainability and energy efficiency in line with the European Union’s CO2 reduction targets.

To spread awareness of this project among Malaga residents, we at SOMOS Experiences are leading the centre’s communication strategy across its various verticals. From creating a landing page dedicated to appointment management to announcing the opening of the centre and inviting the press, as well as launching social media and digital marketing campaigns.

We’ve also extended our reach to the Metaverse, ensuring that this vision of the future of air conditioning reaches an even wider audience. We created a virtual home where clients can move around, view products and change them as they see fit, with the option to view their descriptions and features too.

Every step was meticulously planned and executed to guarantee a well-rounded awareness campaign for this unique experience. Our team’s dedication and commitment were key to ensuring that Daikin’s vision of the future of air conditioning and sustainability reached a wide and diverse audience, making this launch a memorable milestone in the landscape of technological and environmental innovation.