LA FINCA GRAND CAFÉ

LaFinca Grand Café, the new lifestyle centre of LaFinca in Pozuelo de Alarcón, needed an expert partner to communicate the opening of the centre and make it known through different communication channels.

To achieve this, LaFinca Grupo, which has been part of the SOMOS client portfolio since June 2022, once again entrusted SOMOS Comunicación with the ideation, proposal, creativity and development of the centre's communication plan.

Our comprehensive strategy is articulated around 4 axes: the implementation of a Display & Social Media campaign; the management of Press Office & Public Relations actions; the planning and execution of an advertising campaign in digital media and, finally, the implementation of an Out Of Home campaign to capture the attention of the target audience.

A series of actions aimed at positioning LaFinca Grand Café as a place to visit, that is, an iconic place within the imaginary of Madrid, where visitors can also live an exceptional experience in a unique and pet-friendly environment.

The centre provides a varied offer ranging from exquisite restaurants to specialised services, such as personal training with physiotherapy, nutritional advice, maternity and beauty care, veterinary clinic, hairdressing and wellness, a luxurious florist, gourmet shops, pharmacy, optician, wine shop and perfumery.