GAVIRIA'S PALACE EXHIBITION IN MADRID

With the aim of revitalising its brand image, repositioning its space and strengthening its presence on social networks, Palacio de Gaviria relied on SOMOS Communication to undertake a new communication strategy.

We carried out a series of strategic actions to transform the image and positioning of the Palacio de Gaviria, an iconic space in Madrid, with the aim of enhancing its attractiveness and presence in the cultural and tourist world.

We carried out an in-depth analysis of the identity of the Palacio de Gaviria and its target audience and developed a rebranding that reflected the essence of the palace as a place of art and culture. In addition, we created a graphic line that was applied both in the palace shop and in its merchandising.

To reposition the space, we created a communication plan and managed the Gaviria Palace's social networks, as well as carrying out paid campaigns on social media and reinforcement campaigns to promote the exhibitions.