GARMIN SEMINAR 2022 

Garmin Iberia had to forego its annual seminar two years in a row. The seminar's format was designed to present the technology brand's new products in an exciting and aspirational way while being surrounded by nature and using sport as a catalyst. The reason for this hiatus was of course the pandemic: if they are dedicated to improving their client's health, how could they host a Seminar without risks?

Our solution was to move the event to the digital world while conserving previous edition's activities. To achieve this, we created an interactive short film for each activity.

In each film actors and influencers experienced different adventures where the new devices took centre stage. The viewers were able to live these experiences as their own thanks to their own decisions.

At various points in each film, the screen froze, and viewers simultaneously voted through an app to decide which of the multiple possible outcomes they wanted to see on screen. All outcomes were previously recorded, so the option that received the most votes from the public… Was shown instantly in the film!

To nicely tie up the entire Garmin Seminar 2022, we came up with an interactive film awards gala, the Garmin Awards, which included a master of ceremonies, speeches from company representatives, statuettes, all the new devices, and augmented reality. Garmin was very satisfied with this alternative approach which engaged guests thanks to this new and dynamic format!