Telefónica
GAMIFICATION IN THE METAVERSE
KATA Media
Thanks to our partners at Katamedia and their content creation prowess, an imaginary world with the brand's identity was developed within the Roblox universe.
Roblox is one of our favourite metaverses. Aimed at younger communities and internet gamers, it allows scenario customisations, and, above all, it allows the user to program spectacular game dynamics that generate engagement.
During this gamification process, we aimed to reenvision how to sell Katamedia products by allowing people of any age to enter this virtual world, explore it through small games, and see the services offered by Katamedia in the real world.
Those who passed the tests and found the hidden treasure were awarded a milestone and a collectible item.
