EUROTALLER 2049 

To carry out this initiative, they partnered with SOMOS Experiences, giving life to the “EuroTaller 2049” campaign, a project that aimed to express their appreciation to the group's employees, stakeholders, customers and suppliers.

The campaign transcended the conventional expectations of a corporate anniversary celebration. Throughout five different chapters, the steps that still lie ahead for EuroTaller were unraveled, analyzing what the future of the sector will be like, from the perspective of customers, distributors and manufacturers, workshops, people and vehicles.

For the development of this, we have personalities of the sector and brand ambassadors, thus providing professional and unique perspectives, such as Ricardo Oliveira, founder of World Shopper, Fernando Pardo, founder of EuroTaller, Nines García de la Fuente, president of ANCERA, Máximo Sant, motor journalist and director of the YouTube channel “Garaje Hermético” or Raúl González, communication consultant and founder of “Somos Movilidad”, among others.To carry out this initiative, they partnered with SOMOS Experiences, giving life to the “EuroTaller 2049” campaign, a project that aimed to express their appreciation to the group's employees, stakeholders, customers and suppliers.
 

Sorteos como agradecimiento a estos 25 años 

Cada año, EuroTaller corresponde a sus clientes con un obsequio por su fidelidad y compromiso con la compañía. Asimismo, con motivo de esta fecha especial, esta acción se trasladó a todos sus clientes sorteando 25 ipads, 25 cheques de gasolina de 100€ y 50€, respectivamente. 

Para esta dinámica y aprovechando la temática de “EuroTaller 2049”, nos encargamos de gestionar este sorteo, haciendo llegar a los clientes, a través de los más de 800 talleres en 14 provincias de España, las 40.000 octavillas para que pudieran participación a través de un código QR. Además, con ellos también se podría construir un prototipo de un posible vehículo del futuro, diseñado por la agencia. 

Aunque en un principio esta docuserie fue ideada para la celebración de este hito internamente, el resultado fue tan satisfactorio para el cliente que decidieron compartir con el público en general esta campaña, a través de una plataforma de streaming bajo demanda en www.eurotaller2049.com, donde, mes a mes, se desbloquea un nuevo capítulo, generando así debate sobre el futuro del automóvil. 

Con esta unión, SOMOS Experiences suma un nuevo proyecto a su cartera, reafirmando su dedicación a impulsar estrategias de comunicación con un toque diferencial y orientadas a cumplir con los objetivos de sus clientes. 

Drawings as a thank you for these 25 years

Every year, EuroTaller corresponds to its customers with a gift for their loyalty and commitment to the company. Also, on the occasion of this special date, this action was transferred to all its customers by raffling 25 ipads, 25 gasoline checks of 100 € and 50 €, respectively.

For this dynamic and taking advantage of the theme of “EuroTaller 2049”, we were in charge of managing this raffle, sending the 40,000 flyers to customers, through more than 800 workshops in 14 provinces of Spain, so that they could participate through a QR code. In addition, they could also be used to build a prototype of a possible vehicle of the future, designed by the agency.

Although this docuseries was initially designed to celebrate this milestone internally, the result was so satisfactory for the client that they decided to share this campaign with the general public through an on-demand streaming platform at www.eurotaller2049.com, where, month after month, a new chapter is released, thus generating debate on the future of the automobile.

With this union, SOMOS Experiences adds a new project to its portfolio, reaffirming its dedication to promote communication strategies with a differential touch and oriented to meet the objectives of its clients.