TELEFÓNICA
DAIKIN AIREXPERIENCE MÁLAGA
Daikin Málaga
Daikin wanted to bring the AirExperience that opened in Barcelona to Malaga. An innovative interactive showroom, the result of collaboration between the SOMOS Barcelona team and SOMOS Communications, which set a new benchmark in the presentation of sustainable air conditioning solutions.
The SOMOS team worked tirelessly to develop a more innovative and engaging experience for this second edition, implementing new interactive points designed to immerse users in an enjoyable and informative journey from the moment they set foot in the space.
From interactive outdoor totems inviting passersby to discover the secrets of sustainable air conditioning, to an interactive wall and video wall offering detailed information on Daikin technology, each element was carefully designed to captivate visitors.
In addition, we introduced a virtual showroom and an interactive table that allowed attendees to explore the air-conditioning alternatives presented and to calculate their personalized energy and economic consumption, thus providing an even more immersive and technological experience.
The integral commitment of SOMOS.
La participación integral de SOMOS no se limitó al desarrollo del espacio físico. SOMOS Communications lideró la estrategia de comunicación del evento, desde la creación de una landing page para la gestión de citas hasta la ejecución de campañas en redes sociales y medios digitales.
El compromiso y la dedicación de ambos equipos garantizaron que la visión de Daikin sobre el futuro de la climatización y la sostenibilidad llegara a un público amplio y diverso, convirtiendo esta inauguración en un hito memorable en el panorama de la innovación tecnológica y medioambiental.
