COMMUNICATION PLAN
GESTAIR
We set Gestair up at the top with a communication plan tailored to its customers.
Brand value, market positioning, and differential value… can be difficult to navigate concepts. Therefore, we devised a comprehensive communication plan and a new graphic design: a line as light as a cloud that democratised the airline's image to bring it closer to new customers.
To get off the ground, we created a monthly content plan that included interviews with employees and influencers who connected with the target audience. LinkedIn and Instagram became the landing strip for the brand's new successful Social Media content.
