CERAWARDS COMMUNICATION

Skincare leader CeraVe entrusted SOMOS Experiences with bringing its first dermocosmetic digital content awards ceremony to life, the ‘CERAWARDS’. These awards recognise two groups of content creators: Medfluencers (doctors, nurses and pharmacists) and Ceralovers (influencers), all specialising in skincare content.

The evening began with a photocall on arrival, followed by a ceremony led by MCs and finished up with a cocktail dinner brimming with photo opportunities and a party complete with live DJ and an open bar.

And to give this event a voice, CeraVe relied on the support of our communications team, who managed the various communications streams, spanning from digital development to press calls and photocalls.

First of all, we designed and developed one of the pillars of this competition, the CERAWARDS website, where all the details of the event were published, as well as the winners. This was also where participants could apply by uploading their content under different nominations. Once the finalists were selected by the judging panel, we enabled the popular vote on the same website, so every CeraVe lover could vote for the shortlisted content creators. All of this was accompanied by a technical department team, ready to resolve any issues candidates or guests had along the way.

And to report on this unique event, we called on the media for coverage of the ceremony and photocall, which was attended by mainstream lifestyle, beauty, healthy and socialite media, such as Telecinco, La Vanguardia and Vanitatis. In addition, we reinforced awareness of the event by sending and following up on press releases before and after the event, receiving coverage in more than 60 media outlets with an advertising value of €207,050.

The result? Meeting CeraVe’s goal: conveying the importance of skincare with products developed by professionals.