Auxi Estrada joins SOMOS Experiences as Account Director in Málaga

With over 14 years of experience in advertising and marketing, Auxi joins to enhance the agency’s positioning in the Mediterranean capital—an essential hub in the events industry.

Creativity and strategy as a signature identity
Throughout her career, Auxi has built a strong profile rooted in creativity, strategy, and a steadfast commitment to excellence. Her ability to transform ideas into memorable experiences, combined with meticulous planning, makes her a key asset to lead the SOMOS team in Málaga.

“Great ideas need both creativity and strategy to become reality,” Estrada notes. “What drives me is that balance between thinking big and grounding every detail so that everything fits and functions. And above all, the strength of the team. When everything flows, the results speak for themselves.”

Before joining SOMOS Experiences, Auxi developed her career in advertising agencies, managing high-impact projects and leading teams on campaigns that have left their mark across sectors such as banking, insurance, FMCG, tourism, and public institutions. Her approach blends organisation, effectiveness, and an innovative mindset that amplifies collective talent.

A decisive step in experiential marketing
Her arrival at SOMOS Experiences marks an exciting challenge full of new opportunities. “This new chapter is filled with excitement, energy, and a real drive to achieve great things,” Auxi concludes. “Experiential marketing has the power to truly connect with audiences, and here at SOMOS, that’s exactly what we’re all about.”

From SOMOS’s Málaga office, she will work alongside professionals such as Victoria Yepes and Patricia Guerrero, whose knowledge of the regional market has been key in consolidating the agency’s presence. Backed by an already well-established structure, which in just over a year has proven its impact in the sector, the team continues to strengthen its ability to develop strategic proposals and deliver projects with the excellence that defines the agency.