THE METAVERSE FOR COMPANIES: A HIGHLY EFFECTIVE YET UNDERUTILIZED TOOL

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Companies must adapt to the times and to new technologies in order to stay current, evolve, and above all avoid becoming obsolete. Until recently, digital innovation was limited to developing new websites and applications. However, now with the revolutionary Metaverse, the way is paved for the next generation of the Internet. 

Visionary companies are aware of the Metaverse's potential and are already using it. We ourselves have included it in our strategy to create new opportunities. However, most companies have not yet joined the Meta universe, either due to scepticism, lack of information, or simply because the discourse around the Metaverse is actually very far from reality. 

Although the Metaverse presents infinite possibilities, society doesn't yet understand it. Perhaps the general misconception and rebuff of the Metaverse can be blamed on the fact that since its launch, it has been positioned as distant, unreachable, and difficult to understand. However, the reality is that the Metaverse is so effective that it can forever change a brand's outcome. To do this, you only need to use a well-planned strategy and rely on the following points:

-    Design it for everyone. Be inclusive and represent diversity. Take into account people with vision problems or other abilities. 
-    Diversify the experience and use various formats. There are people who, due to age, accessibility, and/or lack of devices, will not be able to enter the Metaverse.
-    Incorporate web3: If you want to gain an edge on the competition, propose strategies that use your own technologies, NFT exhibitions, wearables, and avatars.
-    Offer a phygital experience. Combine sales strategies that use both physical and digital environments. For example, a client could buy a physical product in the real world and then also receive an NFT or wearable. 
-    Use interoperability. Think about new designs that allow users to take their avatars anywhere in the Metaverse and function across ecosystems. For example, the Metaverse's multiplatform avatar system, Ready Player Me, is used in more than 4,000 games and apps.
-    Gamification: Gaming is becoming a strong driving force for some industries, especially for events. If you want to take things to the next level, gamify it.
-    Combat VR isolation: Many experiences can be offered using virtual reality glasses; but keep an eye out, because users can feel terribly isolated and vulnerable while wearing them. Think about how to make it more participatory.
-    Communicate carefully: The Metaverse is new and uncharted territory and many distrust it and keep their distance. Communicate clearly and employ appropriate language while using the platforms.
-    Choose the right guru: We often hear a fickle discourse on the Metaverse that is far from reality. For this reason, follow gurus who seem trustworthy and approachable. 
-    Take Risks: Being that the Metaverse is a highly underutilized field, mistakes are both allowed as well as encouraged. It is time to take risks and make mistakes because we learn from them. If results are positive, you may have just set up your brand's success forever.

Since day one, SOMOS Experiences has been committed to innovation. We were the first to open our office in the Decentraland Metaverse and take part in this new universe. Through initiatives like this, we learn every day how to offer our customers groundbreaking and innovative experiences.

Jordi Planas, Innovation Director at SOMOS Experiences for Top Comunicación
 

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