SOMOS reinforces its commitment to innovation with its participation in Calviá, MICE destination event

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Last Friday 17th November we participated in Calvià MICE event, a meeting which brought together leading professionals from the sector to discuss the latest trends and explore the potential of Calvià as a leading destination for event tourism.

The event, specialising in MICE tourism (Meetings, Incentives, Conferences and Exhibitions), focused on topics such as the commitment to 360º sustainability and the power of engagement to make events memorable. 

Another of the highlights was innovation, where Jordi Planas, Innovation Manager of SOMOS Experiences, shared some cases where innovation and new technologies have helped us to amplify the on-site experience.

SOMOS' participation in Calvià MICE not only contributed to the exchange of ideas on the latest trends in event tourism, but also reaffirmed our commitment to sustainability and, above all, innovation in the creation of experiences. 

In addition, the professional event aimed at MICE tourism, in collaboration with the Calvià Town Hall, also featured speeches by Elena Altemir (Director of Sustainability at SITE Spain and CEO at NOS03); Óscar García (founding partner of Forum Business Travel); and Juan Miguel Caldentey (CEO at Maximice). The event was moderated by Alessia Comis (delegate of OPC Baleares and CEO of Pidelaluna Events).

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