Get to Know... FERNANDO GÓMEZ

Fernando Gómez did his undergraduate studies in Interactive Product Design and Development and enjoys developing new ideas. Fernando previously worked in video game design, but last year he decided to tackle a new professional challenge. He wanted to use his knowledge of interactive products, the Metaverse, and augmented reality in the events and communication industry. He can do so at Creative at SOMOS Experiences. Today, let's get to know Fernando Gómez.

What three words would you use to describe yourself?

In just three words? Curious, innovative, and friendly.

What does your average workday look like?

I focus mainly on the Metaverse and augmented reality. To do this, I invest a lot of time investigating how all the new updates and features that are coming out every day in the market work. I then apply this knowledge to projects, events and the communication industry's needs. A clear example of this is the new Fornite feature, which allows users to create their own islands. 

Thanks to this update, SOMOS created its own universe, where we can create different games and interactive dynamics. We hope to be able to offer this soon to our customers according to their needs.

Which project are you most proud of so far? 

Right now, we are working on a very interesting project- an experience centre that has its counterpart in the Metaverse. In this virtual version, there is also a virtual house where you can see the brand's latest releases. I think we are doing a very good job, and I'm very proud of it.

What event/project would you love to organise/work on? 

The projects that most interest me are those we do with Audi, and anything related to winter sports. I would also love to work on anything related to the automotive and motor world.

What would you have done if you had not chosen this profession? 

I would have liked to be an actor, although as a child I wanted to be in the military.