COMMUNICATION PLAN
Grupo Acideka
The Acideka Group sought to renew its image based on the brand architecture strategy that we set out. They wanted to start communicating their focus on sustainability, respect for the environment, and harmony between the company, its surroundings, and society.
We started with a brand audit that allowed us to evaluate Acideka's position and thus detect its strengths and opportunities.
After this, we started rebranding which resulted in a new brand architecture, a new identity, and a new tone.
Betting on and trusting in social networks.
To strengthen the brand's presence and reinforce its communication, the Acideka Group trusted us to manage its new social media accounts on Instagram and LinkedIn.
Our proposition?
A content strategy based on sustainability, chemistry, and fun facts to convey the essence of a committed brand. An active reflection of all the brand's previously established identities.
New web approach
The digital strategy went a step further by launching a completely revamped version of the web. The key points were:
- New web architecture
- UX design
- Production support
- SEO/SEM strategy
